HostingCon 2011: Building a Meaningful Content Marketing Program

Laurie Head HostingCon 2011

By Laurie Head
AIS Network Vice President, Marketing Communications

The hosting industry”s premiere conference, which was held last week (August 8-10) in San Diego, was the most successful in the conference”s history.  According to HostingCon 2011 organizers, total show attendance surpassed by 13 percent the record mark set in 2010.  More than 1,800 professionals in the hosted services industry gathered in San Diego to learn, network, and talk about the cloud — quite a lot, in fact.

AISN CEO Jay Atkinson and I attended HostingCon for the very first time.  While there, our company was honored to present a session on content marketing.  During that session, Carrie Jones of BaileyGardiner, one of San Diego”s hottest marketing agencies, joined me for an hour”s delve into why it”s important to build a meaningful content marketing program.  We explored why online content is core to what we do as marketers; best practices to develop, optimize and share it;  and how we can achieve quality content without breaking the bank.  Our slide deck and handouts can be viewed in AISN”s Knowledge Center.  I”d love to know your thoughts after you look through it.

Were you at HostingCon too?  What were your impressions of the conference?  Share your comments below or tweet them: @AIS_Network.

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